Privacy policy

At Blue Petals Attire, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. Please read this policy carefully to understand how your information is handled.

1. Information We Collect

We collect both personal and non-personal information when you interact with our website or place an order.

Personal Information

  • Contact Details: Name, email address, billing and shipping address, and phone number.

  • Payment Information: Card/payment details and transaction data (processed securely by third-party payment gateways).

  • Account Information: Username, password, and purchase history if you create an account with us.

Non-Personal Information

  • Browser & Device Data: IP address, browser type, device details, operating system, referral source.

  • Usage Data: Pages visited, searches made, products viewed, and interactions on our website.

2. How We Use Your Information

We use your information to:

  • Process Orders: Fulfil orders, process payments, and ship products.

  • Provide Support: Handle inquiries, complaints, returns, and refunds.

  • Marketing: Send promotional emails and product updates (only if you opt in).

  • Improve Website Experience: Analyze user behaviour and improve website performance.

  • Security: Prevent fraud, unauthorized access, and ensure safe transactions.

3. How We Share Your Information

We do not sell or rent your data. We may share your information with:

  • Service Providers: Payment processors, shipping/courier partners, email marketing tools, IT support.

  • Business Transfers: Your information may be transferred in the event of a merger, acquisition, or restructuring.

  • Legal Requirements: When required by law, subpoenas, or government authorities.

4. Cookies & Tracking Technologies

We use cookies to:

  • Save your preferences and cart items

  • Track website performance

  • Personalize your shopping experience

  • Show relevant ads based on browsing behaviour

You can disable cookies through browser settings, but some website features may not work properly.

5. Data Security

We use industry-standard security measures, including SSL encryption, to protect your information.
However, no internet transmission is 100% secure, and we cannot guarantee absolute safety.

6. Your Rights

You have the right to:

  • Access your personal information

  • Correct inaccurate or outdated details

  • Request deletion of your data (unless legally required to retain it)

  • Opt out of marketing emails anytime

To exercise your rights, contact us at support@bluepetalsattire.com.

7. Data Retention

We keep your data only as long as necessary for:

  • order fulfilment

  • business operations

  • legal compliance

If you request deletion, we will comply unless retention is legally required.

8. Third-Party Links

Our website may include links to external websites. We are not responsible for their content or privacy practices. Please review their policies before engaging with them.

9. Children’s Privacy

We do not knowingly collect information from children under 13.
If you believe a child has provided data, contact us immediately and we will remove it.

10. International Users

If you access our website from outside India, your data may be processed and stored in India.
By using our site, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted on this page, and significant updates will be communicated separately. Continued use of our website means you accept the revised policy.

12. Contact Information

For any questions, concerns, returns, or refunds, contact:

Blue Petals Attire

📧 Email: support@bluepetalsattire.com

📞 Phone: 6282033699